Innovative marketing communications

strategies for the events industry by Guy Masterman

Publisher: Elsevier/Butterworth-Heinemann in Oxford, Burlington, MA

Written in English
Published: Pages: 322 Downloads: 879
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Subjects:

  • Special events -- Management.,
  • Special events -- Marketing.

Edition Notes

Includes bibliographical references and indexes.

StatementGuy Masterman, Emma H. Wood.
SeriesEvents management series
ContributionsWood, Emma H.
Classifications
LC ClassificationsGT3405 .M38 2006, GT3405 .M38 2006
The Physical Object
Paginationxxi, 322 p. :
Number of Pages322
ID Numbers
Open LibraryOL16128325M
ISBN 100750663618

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